Course curriculum

  • 1

    Intro to Data Driven Content Marketing Foundations

    • Course introduction

  • 2

    What is Data Driven Content Marketing?

    • What is Data Driven Content Marketing?

    • Quiz - What is Data Driven Content Marketing?

  • 3

    Setting Content Goals

    • Setting Content Goals

    • Quiz - Setting Content Goals

    • Download: Content Goal Template

  • 4

    Buyer Personas & Audience Segmentation

    • Buyer Personas & Audience Segmentation

    • Quiz - Buyer Personas & Audience Segmentation

    • Download: Buyer Persona Template

  • 5

    Types of Content

    • Types of Content

    • Quiz - Content Types

    • Download: Content marketing that works [Ebook]

  • 6

    The Importance of Storytelling

    • The Importance of Storytelling

    • Quiz - The Importance of Storytelling

  • 7

    Content Calendar

    • Content Calendar

    • Quiz - Content Calendar

  • 8

    Content Distribution

    • Content Distribution

    • Quiz - Content Distribution

  • 9

    Setting KPIs & Tracking Content Performance

    • Setting KPIs & Tracking Content Performance

    • Quiz - Scaling your Content Program

    • Link: 101+ Key Performance Indicators and Tips – Make the Best KPI Choices

  • 10

    Developing a Content Technology Strategy

    • Developing a Content Technology Strategy

    • Quiz - Developing a Content Technology Strategy

    • Link: Content Marketing Tools [Resource]

  • 11

    Scaling your Content Program

    • Scaling your Content Program

    • Quiz - Scaling your Content Program

  • 12

    Data Driven Decision Making

    • Making Data Driven Decisions

    • Quiz - Data Driven Decision Making

  • 13

    Wohooo! You did it! 🎉

    • Thank you so much!